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Monday, December 23, 2013

A Beery Merry Christmas of 2011



With Christmas 2013 just around the bend, I was reminiscing about the Christmas 2011 celebrations in our office and I wondered why I had not blogged about it earlier. So here goes. Now, if you are wondering if the intensifier in the title was meant to be 'very', you better have a beer and come back.

Just days before Christmas, someone among us suggested that we build a Christmas tree with beer bottles. 'Why not? Why not? Why not?' was the general consensus and you can't blame anyone rooting for beer when opportunity knocks. That's where it all began.

We decided that we'd consume Beer as much as required to build the Christmas tree... and we did. Come 23rd December, we stacked the office refrigerator with beer bottles and it was only after work when 'we' started chilling. When we began, every beer we drank contributed to establishing the base for the Christmas tree, and as the tree shaped up, we drank more beer to complete it.

Our creative team came up with an idea that we should reward a crate of beer to the people who guessed the number of beer bottles that the Christmas tree was made of. Since I was instrumental in building the tree, I was the only one who knew the correct answer.

Of course, yours truly didn't participate and nor did my colleagues; the contest was thrown open to our clients and our friends. We had filmed the making of the tree and the edited version (the video in this blog) was displayed on our site to the people at large. We created an emailer for this contest (also included in this blog) and sent it to all our clients and friends. Though we kept this fairly within our known circle, we received over 1000 entries. I had many friends who tried to bribe me with sharing the beers (prize) for disclosing the true figure, but to no avail.

On 29th we disclosed the number and it was just as surprising that among all the entries, there was only one winner and he turned out to be from among our clients. We announced the number of bottles and the winner: the crate of beer promptly sent to the winner. There is no doubt he had a blast for the New Year 2012 celebrations. As for us, we enjoyed drinking the beer while making the Beery Christmas Tree.

P.S.: the winner was one of our clients (name withheld on request) and the number of Beer bottles that contributed to the Christmas Tree was 134. And below is the mailer that sent to clients and friends inviting them to guess the number beer bottles that went into making the Christmas Tree.




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